Have you ever ordered a meal online and then waited anxiously and somewhat angrily for the next two hours as the delivery 'guy' tried to locate you using the vague directions you hastily issued?

Vague because your apartment block and the street fronting it have no names to identify them.

While we can overlook the inconvenience of a long wait for a pair of shoes, the real tragedy is waiting as an ambulance crew drives around in circles trying to find an address...

𝙒𝙝𝙮 𝙙𝙤 𝙮𝙤𝙪 𝙩𝙧𝙪𝙨𝙩 𝙮𝙤𝙪𝙧 𝙙𝙤𝙘𝙩𝙤𝙧 𝙚𝙫𝙚𝙣 𝙩𝙝𝙤𝙪𝙜𝙝 𝙩𝙝𝙚𝙮 𝙢𝙞𝙜𝙝𝙩 𝙗𝙚 𝙬𝙧𝙤𝙣𝙜?

Have you ever wondered why we often trust authority figures without question?

When we are faced with uncertainty, we find it hard to function. We cannot think clearly. There is nothing like difficult tasks to inspire uncertainty.

Suddenly, we are filled with doubt. We find ourselves second-guessing ourselves and our actions. Am I good enough? Can I deliver? I am not strong or brave enough. I will fail.

In the aftermath of the Kikambala bombing, the once-thriving tourism sector in Kikambala was left in ruins.

There was an immediate and dramatic decline in tourist arrivals. Consequently, the decline in tourism has had far-reaching economic consequences.

In today’s digital age, influencer marketing campaigns have become an integral part of many brands' marketing strategies.
Many businesses are adopting or increasing their influencer marketing budgets to avoid being left behind.

This digital age has got us living in dangerously exciting times. Brands have the opportunity to grow exponentially, but that growth can be reversed with the click of a button by a disgruntled customer backed by faceless social media mobs.

Enter cancel culture, which is the stuff nightmares are made of for PR pros charged with safeguarding the reputation of their brands.

The scary thing is that it affects more than just big organizations. Small businesses and individuals have to contend with t